23 Authentic Things to Buy in Germany: From Budget to Luxury Shopping

Germany is the great place to visit and shop especially during Christmas season and summers. Each season offers unique vibe, amazing collection and gorgeous seasonal souvenirs. 

From rich chocolates to world-famous birkenstocks to local liquor, you can get so much authentic gifts for your loves ones. With this guide, let’s look 23 unique things to buy in Germany to make your trip immortal. 

1. Cuckoo Clocks

Source: wikipedia

Cuckoo clocks are iconic symbols of Germany. Authentic German cuckoo clocks are handcrafted from wood sourced in the Black Forest, traditionally, and operate without batteries or electricity, relying on weights and pendulums. They are a testament to centuries of fine German craftsmanship.

• Why Buy from Germany: The only place where you can find authenticity and good quality craftsmanship. The Black Forest Clock Association certifies genuine clocks made by hand in the Black Forest with mechanical movements. 
• Where to Buy: Specialty cuckoo clock shops, such as those in Triberg and Titisee-Neustadt, larger gift shops in major tourist cities, and reputable online retailers specializing in German clocks.
• Price Range: Highly varied. Small, simpler clocks can start from €100-€500. 
• Authenticity Identification: Look for the VdS certificate, which guarantees mechanical movement, handmade parts, and Black Forest origin. Genuine clocks will typically have “Made in Germany” or “Black Forest Clock” marked on them. 
• Pro Tip: Be wary of cheap, battery-operated imitations.

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2. Christmas Decorations

Germany is renowned for its rich Christmas traditions and exquisite decorations. German Christmas markets are a treasure trove of handcrafted ornaments and festive decor. Key items include wooden Christmas pyramids, candle arches, intricate incense smokers, nutcrackers, and beautiful glass baubles. 

• Why Buy from Germany: Access to high-quality, handcrafted, and traditional Christmas decorations with deep historical roots. 
• Where to Buy: Christmas markets (especially from late November to December), specialty Christmas shops (Käthe Wohlfahrt in Rothenburg ob der Tauber), department stores, and craft shops.
• Price Range: Small ornaments can be a few euros, while some handcrafted ones may cost €150+.
• Authenticity Identification: Look for items made of wood from the Erzgebirge region. Many pieces will have manufacturer marks. Hand-painted details and quality craftsmanship are good indicators.
• Pro Tip: The best place to buy authentic decor is at German Christmas markets. These decorations make wonderful keepsakes that will be cherished for years.

3. Local Designer Clothes

Germany has a range of local designers and fashion brands that reflect a blend of minimalist aesthetics and quality craftsmanship. From contemporary streetwear to elegant clothes, you can find unique pieces that embody German style. Local sustainable brands like Jil Sander, Escada, Engelbert strauss, Merz B Schwanen, Armed Angles, Jack Wolfskin, and Drykorn are a must-try!

• Why Buy from Germany: Discover unique German fashion labels and designers, often with a focus on quality materials and understated elegance. 
• Where to Buy: Brand stores in major cities (Berlin, Munich, Hamburg, Düsseldorf), boutiques in trendy neighborhoods, department stores (KaDeWe in Berlin, Oberpollinger in Munich), and designer outlets (Metzingen Outletcity).
• Price Range: Everyday wear from mid-range brands can be €50-€200. Designer pieces can range from €200 to over €1000.
• Authenticity Identification: Look for Made in Germany labels if local production is a priority. 
• Pro Tip: For buying good luxury items in Germany, head to Berlin. It is a hub for contemporary German fashion, with many emerging designers.

Suggested Read: Solo Travel in Germany: Your Ultimate Beginner’s Guide 

4. Beerstein

Source: wikipedia

Beerstein are traditional German beer mug, made of stoneware, pewter, glass, or porcelain, and have a hinged lid. Even the lids are designed beautifully; they have intricate relief carvings, hand-painted scenes, or historical motifs. It is one of the best local products in Germany to take home! 

• Why Buy from Germany: Access to authentic, high-quality German-made beer steins, from traditional craftsmanship to modern interpretations. 
• Where to Buy: Souvenir shops, traditional craft stores, specialty beer stein shops, and Christmas markets. Some breweries also sell branded steins.
• Price Range: Souvenir steins can be €15-€50. 
• Authenticity Identification: Look for “Made in Germany” markings on the base. Try reputable manufacturers including Thewalt, King, and Zöller & Born.
• Pro Tip: Go for a hand-painted stoneware stein with a pewter lid, which makes a beautiful and authentic souvenir. Be aware of mass-produced novelties versus genuine handcrafted pieces.

5. Luxury German Watches

German watchmaking is an art of precision engineering. The watches are known for minimalist design and exceptional craftsmanship. German luxury watches imbibe understated elegance, robust movements, and meticulous finishing. These are iconic cultural souvenirs from Germany for your loved ones. 

• Why Buy from Germany: Acquire a luxury timepiece directly from its country of origin, potentially with better pricing and access to the full range of models. 
• Where to Buy: Authorized dealers in major cities (Berlin, Munich, Dresden), flagship stores, and some high-end department stores. Visiting Glashütte itself offers a unique experience with brand boutiques and museums.
• Price Range: Luxury German watches typically start from around €2,000-€3,000 for entry-level models from brands like Nomos Glashütte or Junghans. Brands like Glashütte Original start from €5,000-€10,000+. A. Lange & Söhne, one of the most prestigious brands, begins at €20,000 and can go well into six figures.
• Authenticity Identification: Research reputable brands like A. Lange & Söhne, Glashütte Original, Nomos Glashütte, Junghans, Mühle-Glashütte, Sinn, and Tutima. 
• Pro Tip: German luxury watches are an investment. Pick a watch that you will cherish forever. 

Suggested Read: Surprising & Amazing Facts About Germany You Didn’t Know 

6. Hummel Figurines

Hummel figurines are beautiful porcelain figurines based on the drawings of Sister Maria Innocentia Hummel, a German Franciscan nun. Produced by the Goebel company in Germany since the 1930s, these charming figurines depict rosy-cheeked children in various poses and activities, often with a whimsical touch. It is a valued collectible.

• Why Buy from Germany: Access to the original source of production, ensuring authenticity and a wide selection of current and retired pieces. Potential to find limited editions or special releases.
• Where to Buy: Specialty gift shops, porcelain and collectible stores, department stores with collectible sections, and sometimes antique markets. Look for official Goebel retailers.
• Price Range: Small, common figurines can be €50-€150. Rarer, older, or larger pieces, especially those with early trademarks, can range from a few hundred to several thousand euros for highly sought-after examples.
• Authenticity Identification: Authentic Hummel figurines will bear the “M.I. Hummel” inscription and a Goebel company trademark on the base. 
• Pro Tip: If you’re a serious collector, research the various trademarks and their associated values. Figurines in their original box and in perfect condition will fetch higher prices. 

7. Haribo Gummy Bears

Haribo, a German confectionery company, is famous for its gummy candies, particularly the iconic Goldbears. You can get amazing flavours such as salty licorice, apple, strawberry, orange, coconut, sour pickles, chocolate and lemon. 

• Why Buy from Germany: Get authentic German versions of Haribo gummies, which sometimes have different textures or flavor profiles than those produced for international markets. A broader selection of products.
• Where to Buy: Supermarkets, convenience stores, petrol stations, and candy shops throughout Germany. Haribo has factory outlets in some locations in Bonn and Solingen.
• Price Range: Very inexpensive. A standard bag of Goldbears is usually €1-€3. Larger bags or multi-packs will be slightly more.
• Authenticity Identification: Look for the “Haribo” logo and “Made in Germany” on the packaging. 
• Pro Tip: Try some of the less common Haribo varieties available only in Germany. They make a fun, universally appreciated, and budget-friendly souvenir.

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8. German Chocolates

German chocolates are among the finest handmade items from Germany. They are known for their smooth texture, rich flavors, and diverse fillings. Popular German brands such as Ritter Sport, Moser-Roth (Aldi’s premium chocolate brand), Sarotti, Hachez (premium), Niederegger (famous for marzipan), and Storck make great gifts.

• Why Buy from Germany: Access to a wider range of German chocolate brands and flavors, including those not widely exported. Often better pricing on local brands.
• Where to Buy: Supermarkets, convenience stores, department store food halls, specialty chocolate shops, and bakeries.
• Price Range: Mass-produced bars are typically €1-€4. Premium or artisanal chocolates can range from €5 to € 20 or more for bars or small boxes, with larger gift sets costing even more.
• Authenticity Identification: Check for Made in Germany.
• Pro Tip: German chocolate makes a delicious and easily shareable souvenir.

9. Ampelmann Merchandise

Source: wikipedia

The Ampelmann is the historic, charming, and iconic pedestrian traffic light figure from East Germany. This iconic souvenir features a hat-wearing male (red, standing) and female (green, walking) figures. After German reunification, the Ampelmann became a beloved symbol of East German culture and nostalgia. You can find him on a wide range of products, from household items to clothing and stationery.

• Why Buy from Germany: Ampelmann is a unique cultural icon specific to Germany, particularly Berlin. Buying merchandise helps preserve this piece of German history and culture.
• Where to Buy: Dedicated Ampelmann shops in Berlin such as Hackesche Höfe, Gendarmenmarkt, Hauptbahnhof and Unter den Linden, souvenir shops, and some general gift stores in Berlin and other former East German cities. 
• Price Range: Small items like keychains, magnets, or pens are typically €5-€15. Mugs, bags, t-shirts, and other larger items can range from €20-€50+.
• Authenticity Identification: Look for the official Ampelmann branding. 
• Pro Tip: Ampelmann merchandise makes a fun, quirky, and historically significant souvenir. It’s a great reminder of Berlin’s divided past and reunified present.

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10. Berliner Luft Liqueur

Berliner Luft is a refreshing, peppermint-flavored liqueur that has become a cult favorite in Berlin. It’s known for its cool, crisp taste and vibrant blue color. It is served chilled as a shot or mixed in cocktails. It is one of the most unique things to buy in Germany for your friends!

• Why Buy from Germany: Experience an iconic Berlin-specific liqueur that captures the city’s spirit. A wider range of sizes and limited editions may be available.
• Where to Buy: Supermarkets, liquor stores, convenience stores, and souvenir shops, especially prevalent in Berlin.
• Price Range: Typically very affordable, ranging from €8 to €15 for a standard 0.7L bottle.
• Authenticity Identification: Look for the “Berliner Luft” brand name and distinctive packaging. The liqueur should be a clear blue and have a strong peppermint aroma.
• Pro Tip: Best served ice-cold. It makes a unique and fun alcoholic souvenir that’s distinctly Berlin. Remember to check your home country’s customs regulations for bringing alcohol back.

11. Currywurst Sauce

Currywurst is arguably Berlin’s most iconic street food: a steamed and fried pork sausage and drowned in a savory tomato-based sauce, typically seasoned with curry powder. You can buy bottled Currywurst sauce to recreate the experience at home. You can try brands like Hela, Kühne and Zeisner.

• Why Buy from Germany: To bring home the authentic taste of a beloved German street food. Access to various local brands and regional variations of the sauce.
• Where to Buy: Supermarkets, specialty food stores, and souvenir shops in Berlin and across Germany. Some famous Currywurst stands even sell their own bottled sauces.
• Price Range: Typically very affordable, ranging from €2 to €5 per bottle.
• Authenticity Identification: Look for brands that specialize in sauces or are associated with famous Currywurst stalls.
• Pro Tip: Serve it hot over a bratwurst or any grilled sausage. It’s an easy and delicious way to share a piece of German culinary culture. Don’t forget to sprinkle extra curry powder on top!

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12. Vinyl Records

German cities are renowned as hubs for electronic music and a vibrant subculture of vinyl collectors. From bustling record shops offering the latest releases to dusty crates of rare finds and second-hand gems, Germany is a prime destination for expanding one’s vinyl collection.

• Why Buy from Germany: Access to a vast and diverse selection of new releases, reissues, and second-hand vinyl, often including German pressings or exclusive releases. 
• Where to Buy: Independent record stores such as Hard Wax, Oye Records, Spacehall in Berlin, major music retail chains, second-hand shops, flea markets, and sometimes department stores with dedicated music sections.
• Price Range: Varies widely. New LPs typically range from €20-€40. Second-hand records can be a few euros up to hundreds for rare or collectible items.
• Authenticity Identification: Look for reputable record shops.
• Pro Tip: If you’re a fan of electronic music, exploring Berlin’s techno vinyl scene is a must. Bring a portable record player if you want to test records before making a purchase.

13. Cured Sausages

Germany is renowned worldwide for its sausages (Wurst). You can get a great variety of Salami (e.g., Salami with pepper, garlic, or herbs), Teewurst (a soft, spreadable cured sausage), and certain types of Mettwurst. They are excellent for snacking, charcuterie boards, or sandwiches.

• Why Buy from Germany: Access to authentic German recipes and regional specialties of cured sausages. High quality of meat and traditional curing methods.
• Where to Buy: Butcher shops, supermarket deli counters, specialty food stores, and sometimes Christmas markets.
• Price Range: A small stick of salami can be €5-€15. Larger, premium cured sausages can be €20-€40+.
• Authenticity Identification: Purchase from reputable butchers or well-known brands. The texture and aroma should be firm and inviting.
• Pro Tip: Cured sausages make excellent, durable food souvenirs. They pair wonderfully with German bread and cheese. Vacuum-sealed options are best for travel.

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14. Dussmann das KulturKaufhaus Merchandise

Source: wikipedia

Dussmann das KulturKaufhaus (Dussmann the Culture Department Store) in Berlin is not just a bookstore; it’s a unique, multi-story cultural emporium. It offers an immense selection of books music (CDs, vinyl), sheet music, films, audiobooks, and stationery. It is a beloved institution for locals and tourists alike.

• Why Buy from Germany: A one-stop shop for an unparalleled selection of cultural goods, including unique German publications, music releases, and a vast English-language book section. It’s a cultural experience in itself.
• Where to Buy: Exclusively at its large physical store in Berlin (Friedrichstraße 90).
• Price Range: Standard retail prices for books, music, and other items. Varies widely depending on the product.
• Authenticity Identification: Dussmann is a singular, well-known institution in Berlin. Its authenticity is in its existence as a cultural landmark.
• Pro Tip: Even if you don’t plan to buy anything specific, it’s worth visiting just to browse. Its extensive English-language section is a rare find in many European bookstores. It’s a great place to pick up unique German-themed books or music.

15. Lebkuchen

Lebkuchen are traditional German gingerbread cookies sold during the Christmas season. Glazed with sugar or chocolate, Lebkuchen cookies are amazing food souvenirs from Germany. The most common brands of Lebkuchen from Nürnberg include Lebkuchen Schmidt, Ifri Schumann, Wickelein, and Haeberlein-Metzger.

• Why Buy from Germany: Experience authentic, fresh Lebkuchen, often made with traditional recipes and higher quality ingredients than mass-produced exports. 
• Where to Buy: Christmas markets, bakeries, supermarkets (especially during the Christmas season), and specialty confectionery shops. Nuremberg is the prime location for Nürnberger Lebkuchen.
• Price Range: Typically affordable. Small packs can be a few euros. Larger, decorative Lebkuchen hearts can range from €5 to €20+, depending on size and intricate decoration.
• Authenticity Identification: Look for “Nürnberger Lebkuchen” for the protected regional specialty. 
• Pro Tip: These are amazing festive buys in Germany and have a long shelf life, making them excellent souvenirs. Try the various types, from plain to chocolate-coated or those with nuts.

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16. Nymphenburg Porcelain

Source: wikipedia

Nymphenburg Porcelain is one of Europe’s most prestigious and historic porcelain manufacturers, located in Munich, Bavaria. Established in the 18th century, it is renowned for its exquisite craftsmanship, hand-painted designs, and exceptional quality. You can get figures, vases, tableware, lamps and much more!

• Why Buy from Germany: Acquire genuine, handcrafted Nymphenburg porcelain directly from its place of origin. Access to a vast collection, including current productions and potential limited editions.
• Where to Buy: Nymphenburg Porcelain Manufactory in Munich, and select high-end luxury retailers or department stores in major German cities. You can also buy online – https://www.nymphenburg.in/
• Price Range: Nymphenburg porcelain is a luxury item. Small decorative pieces or a single cup can start from a few hundred euros. Dinnerware sets, elaborate figurines, or large vases can cost several thousand to tens of thousands of euros or more.
• Authenticity Identification: Every genuine Nymphenburg piece carries the distinctive Bavarian shield mark on its base. Look for the exceptional quality of the porcelain, the precision of the hand-painting, and the overall artistry.
• Pro Tip: Even if you don’t plan to buy, visiting the Nymphenburg Porcelain Manufactory provides a fascinating insight into this exquisite craft.

17. Geripptes and Bembel

Source: wikipedia

Geripptes and Bembel are fragile, authentic crockery. They are iconic symbols of Hessian culture and hospitality. A Geripptes is a traditional, diamond-patterned glass. A Bembel is a traditional grey stoneware jug with blue decoration, used to serve Apfelwein. They make amazing gifts!

• Why Buy from Germany: To acquire authentic, regionally specific drinking vessels that are integral to the Hessian Apfelwein culture. A unique cultural souvenir.
• Where to Buy: Traditional taverns in Frankfurt and the Hessian region, souvenir shops, department stores with homeware sections, and specialty craft stores.
• Price Range: A single Geripptes glass can be €5-€15. A Bembel jug can range from €20 to €100+, depending on size and craftsmanship.
• Authenticity Identification: Look for the characteristic diamond pattern on the Geripptes glass and the grey stoneware with blue floral or abstract patterns on the Bembel. Many will be marked “Handmade in Germany” or “Hessen.”
• Pro Tip: These items make charming and practical souvenirs for those who appreciate regional German culture.

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18.  Jägermeister

Jägermeister is a globally recognized German herbal liqueur. Originating from Wolfenbüttel, Lower Saxony, it is world famous for its distinct taste. While it has become famous as a party shot, its original purpose and sophisticated blend of ingredients make it a unique German spirit.

• Why Buy from Germany: Access to the original source of Jägermeister. Chance to buy special editions, branded merchandise at quality pricing.
• Where to Buy: Supermarkets, liquor stores, duty-free shops at airports, and convenience stores throughout Germany. The Jägermeister company also has a visitor center in Wolfenbüttel.
• Price Range: Typically affordable, ranging from €10 to €20 for a standard 0.7L bottle. Special editions or larger bottles might be more.
• Authenticity Identification: Look for the iconic green bottle with the stag logo. “Made in Germany” will be clearly indicated.
• Pro Tip: Best served ice-cold as a shot, but also versatile in cocktails. It’s a popular and easily recognizable alcoholic souvenir. 

19. Apple Wine Soap

Apple wine soap is a unique and regionally specific souvenir, particularly found in the Hesse region around Frankfurt. This region is famous for its Apfelwein (apple wine or cider). This soap is crafted using real apple wine, often combined with other natural ingredients. It’s an amazing gift that will remind of you Hessian culture home.

• Why Buy from Germany: It’s a niche product directly linked to a specific German region and its local specialty. 
• Where to Buy: Tourist information offices in Frankfurt, local souvenir shops in the Hessian region, specialty craft or natural product stores, and possibly some small markets.
• Price Range: Typically very affordable, usually ranging from €4 to €10 per bar.
• Authenticity Identification: Look for labels that mention “Apfelwein,” “Frankfurt,” or “Hesse.” Handmade soaps from local producers are often a good sign of authenticity.
• Pro Tip: This soap makes a wonderful, unique, and inexpensive gift. It’s also lightweight and easy to pack.

Suggested Read: Winter in Germany: Ultimate Travel Guide & Seasonal Highlights 

20. Montblanc Pens

Source: wikipedia

Montblanc is a prestigious German luxury brand renowned worldwide for its exquisite writing products. Based in Hamburg, Montblanc pens are celebrated for their craftsmanship, high-quality materials. This is a beautifu gift for someone who appreciates high quality stationery, fine design and crafty engineering. 

• Why Buy from Germany: To purchase directly from the country of origin, ensuring authenticity and potentially access to a wider selection of models, including limited editions.
• Where to Buy: Montblanc boutiques in major cities like Berlin, Munich, Hamburg, Frankfurt, high-end department stores (KaDeWe in Berlin, Oberpollinger in Munich).
• Price Range: Montblanc pens are luxury items. Entry-level ballpoint pens can start around €300-€500. Fountain pens and more elaborate designs can range from €500 to several thousand euros, with collector’s editions often exceeding €10,000.
• Authenticity Identification: Always buy from an authorized Montblanc boutique or reputable dealer to guarantee authenticity. 
• Pro Tip: A Montblanc pen is a significant investment and a timeless heirloom. Consider engraving it for a personalized touch.

21. Birkenstocks

Source: wikipedia

Birkenstock is a legendary German footwear brand famous for its anatomically and comfortable footwear. Originated in Germany in 1774, Birkenstock sandals and shoes are now globally recognized for their ergonomic design, durability, and a blend of health-conscious comfort with distinctive style. It is one of the best things to buy in Germany as a souvenir. 

• Why Buy from Germany: Access to the full range of Birkenstock models, colors, and materials.
• Where to Buy: Birkenstock’s own stores in major cities, large shoe retailers, department stores (Karstadt, Galeria Kaufhof), and even some pharmacies or health stores.
• Price Range: Basic EVA sandals can be €30-€50. Classic cork-footbed sandals, range from €70-€150. More premium leather styles or boots can be €150-€300+.
• Authenticity Identification: Purchase from authorized retailers. Authentic Birkenstocks will have the “BIRKENSTOCK” brand name embossed on the footbed and outer sole, along with size and width markings. 
• Pro Tip: If you’re buying a pair for yourself, consider spending some time trying on different styles and widths to ensure the perfect fit. They are incredibly comfortable for walking and everyday wear.

Suggested Read: Germany with Kids: A Parent’s Guide to Europe 

22. Wooden Toys

Germany has a strong tradition of high-quality wooden toy manufacturing, particularly in regions like the Ore Mountains. These toys are celebrated for their craftsmanship, durability, safety, and educational value. You can buy from popular brands like Grimms, HABA, Fagus, Legler, Goki and SINA Spielzeug.

• Why Buy from Germany: Acquire genuinely crafted wooden toys made with high standards of quality and safety. 
• Where to Buy: Specialty toy stores, department stores with toy sections, artisan workshops, Christmas markets (which often feature wooden crafts), and some museum gift shops.
• Price Range: Varies widely. Small wooden rattles or figures can be €10-€30. Larger building sets, vehicles, or dollhouses can range from €50 to several hundred euros.
• Authenticity Identification: Look for “Made in Germany” labels. Good wooden toys will be smooth, well-finished, and often use non-toxic, child-safe paints or natural finishes.
• Pro Tip: Wooden toys are excellent gifts for children due to their durability and timeless appeal. Many can become cherished family heirlooms.

23. Souvenirs 

From cute T-shirts, magnets, keychains, statues, postcards, stamps or posts, you can get beautiful souvenirs as memorabilia from your trip. Souvenirs are a great way to remember your trip or share a piece of Germany with friends and family back home.

• Why Buy from Germany: Access to a wide variety of items that represent different aspects of German culture, from its famous landmarks to its unique regional traditions.
• Where to Buy: Dedicated souvenir shops found in every major tourist city (around famous landmarks like the Brandenburg Gate in Berlin, Marienplatz in Munich, or the Cologne Cathedral), airport gift shops, tourist information centers, and sometimes department stores.
• Price Range: Very varied. Small items like keychains, magnets, or postcards can be a few euros (€2-€10). T-shirts, mugs, or small decorative items typically range from €10-€30. More elaborate or higher-quality souvenirs can be €30-€100+.
• Authenticity Identification: For general souvenirs, authenticity often refers to whether it’s truly representative of Germany.
• Pro Tip: Look for souvenirs specific to the city or region you visit. Don’t forget edible souvenirs like local sweets or small bottles of schnapps!

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FAQs

What are the places to shop in Germany?

The best places to shop in Germany are Berlin, Frankfurt, Munich, Hamburg, Cologne and Stuttgart. These places have amazing malls, markets and independent stores and boutiques to get good souvenirs. 

What is the best time to shop in Germany?

The best times to shop in Germany for deals are during the Christmas season (including the period after Christmas) and the summer sales in July and August.

What is the best time to visit Germany?

The best time to visit Germany is Christmas season and during the summer months when the temperature is pleasant. 

What are the best things to buy in Germany?

The best things to buy in Germany are Nymphenburg porcelain, Jägermeister

apple wine soap, Montblanc pens, Birkenstock, wooden toys, chocolates and much more!