Top 30 Things to Buy in Japan: Essential Souvenirs & Must-Have Items!

From award-winning stationery, cute cat statues, authentic manga, and mooks to delicious matcha, Japan is the ultimate destination for shopping. Every product is aesthetically designed and beautifully crafted. 

If you’re headed to Japan and looking for unique things to buy for friends, family, or yourself, use this guide. Get the best tips to avoid being taken advantage of by the weak yen and enjoy a fabulous shopping experience! 

1. Stationery

Stationery in Japan is renowned for its exceptional quality and innovative design. The Japanese take their stationery so seriously that awards are given to the best every year. You can get everything from crafty stamps, pens, mechanical pencils, highlighters, correction tapes, erasers, planners, notebooks, washi tape, and unique craft supplies.

• Why Buy from Japan: Japanese stationery offers unparalleled quality, durability, and a wide range of innovative products. It’s often more affordable in Japan than when imported.
• Where to Buy: Department stores (Loft, Tokyu Hands, Itoya), specialized stationery stores, such as Ginza Itoya, Kakimori, Kingdom Note, Hinine Note and Sekaido Shinjuku.
• Price Range: Varies greatly. Ranging from ¥150 to ¥800.
• Authenticity Identification: Look for reputable retailers. The quality of the materials and the precision of the design are usually evident.
• Pro Tip: Take your time to browse the vast selection. Look out for limited edition designs or seasonal items, especially around holidays.

Also Read: Apply for a Japan Visa for Indians | Step-by-Step Guide 

2. Matcha

Japan is the birthplace of Matcha! It’s central to the Japanese tea ceremony and is also a popular ingredient in sweets, lattes, and other culinary creations. Matcha products are the most precious cultural souvenirs from Japan for any matcha fan. Buy from local brands like Marukyu Komayaen, Ippodo, Nakamura Tokichi, and Itoukyuemon.

• Why Buy from Japan: Matcha is native to Japan, and buying it there ensures authenticity, freshness, and access to a wider variety of grades and regional specialties (Uji matcha from Kyoto, Nishio matcha from Aichi).
• Where to Buy: Specialty tea shops, department store food halls, supermarkets, souvenir shops, and directly from tea farms.
• Price Range: Varies significantly based on grade. Range from ¥1,500 to ¥5,000+ for a small tin.
• Authenticity Identification: Look for matcha that is vibrant green, has a fine, powdery texture, and a fresh, slightly sweet aroma. Packaging should be airtight to preserve freshness. 
• Pro Tip: For drinking, opt for ceremonial grade matcha. For baking or lattes, culinary grade is usually sufficient and more cost-effective. Store matcha in an airtight container in the refrigerator once opened to maintain freshness.

3. Japanese Snacks

Japanese snacks are renowned for their distinctive flavors and innovative packaging. From savory rice crackers and crispy seaweed to sweet mochi and innovative chocolates, there’s something for every palate. You can get matcha kitkat, deep-fried chestnuts, umeboshi gummies, wasabi chips, kobe jerky and much more!

• Why Buy from Japan: Access to an incredible diversity of flavors and textures, many of which are exclusive to Japan or difficult to find elsewhere like the hundreds of Japanese flavoured kitkats. Snacks are often fresher and more affordable than imported versions.
• Where to Buy: Convenience stores, supermarkets, department store food halls, souvenir shops, specialty snack stores, and 100-yen shops.
• Price Range: Small bags of snacks can be ¥100-¥300. Larger or premium gift can cost from ¥500 to ¥2,000+.
• Authenticity Identification: Most Japanese snacks are clearly branded and packaged. Look for popular brands like Kit Kat (for unique Japanese flavors), Pocky, Pretz, Calbee, and Glico. Many regional snacks will have packaging that highlights their origin.
• Pro Tip: Try as many different kinds as you can! Look out for limited edition flavors, especially those tied to specific seasons or regions. Don’t be afraid to try some of the more unusual or savory options. They make great gifts.

Must Read: Know How to Book Japan Visa Appointment Easily 

4. Sake

Sake is a traditional Japanese alcoholic beverage made by fermenting rice. It is one of the best things to buy in Japan. You can get a wide range of sake, from light and dry to rich and sweet, with varying alcohol content. Each region in Japan has its own unique sake varieties, influenced by local water and rice.

• Why Buy from Japan: Access to an unparalleled selection of sake, including limited editions, regional specialties, and premium grades. Prices are often more favorable than abroad.
• Where to Buy: Specialty liquor stores, department store food halls, larger supermarkets, and directly from breweries.
• Price Range: Wide range. Basic sake can be ¥500-¥1,500 per bottle. Mid-range sake is typically ¥2,000-¥5,000. Premium and aged sake can cost ¥10,000 or much more.
• Authenticity Identification: Look for clear labeling indicating the type of sake and alcohol content. Reputable brands and breweries will have detailed information. Many bottles will also indicate the region of origin.
• Pro Tip: Don’t be intimidated by the variety. Many stores have knowledgeable staff who can recommend sake based on your preferences. 

5. Manga

Manga or Japanese comics are globally influential art forms and cultural phenomena. From action-packed shonen series to introspective slice-of-life stories, there’s a vast universe of genres and styles. It is one of the most unique gifts to buy in Japan, available in both Japanese and English.

• Why Buy from Japan: Unrivaled selection of physical manga volumes, art books, character goods, figures, and limited edition merchandise. Prices are generally lower than imported goods.
• Where to Buy: Large bookstores (Kinokuniya, Animate, Mandarake). You can visit Village Vanguard, Animate, Book Stores, Book Off, Hard Off, Manga Souko.
• Price Range: Manga volumes typically range from ¥400-¥800. High-end special editions may be more expensive.
• Authenticity Identification: Buy from official retailers and well-known stores to ensure authenticity. For figures, look for official licensing stickers or holograms on the packaging. Counterfeits can be prevalent, especially in smaller, less reputable shops.
• Pro Tip: If you can read Japanese, buying untranslated manga is a great way to improve your language skills. Consider joining loyalty programs at major stores for discounts. For rare or vintage items, check out second-hand stores like Mandarake.

Also Read: Ultimate Guide to Solo Travel in Japan for an Unforgettable Trip 

6. Clothes

Japanese fashion is incredibly diverse. You can get avant-garde designs to casual streetwear, and basics. Tokyo, in particular, is a global fashion hub where you can get high-quality and unique styles that blend traditional aesthetics with contemporary trends. 

• Why Buy from Japan: Access to unique Japanese brands and styles that are not imported. High-quality craftsmanship and materials are common, even in affordable clothing. 
• Where to Buy: Department stores (Isetan, Mitsukoshi, Daimaru), major fashion districts (Shibuya, Shinjuku, Ginza, Harajuku in Tokyo; Umeda, Shinsaibashi in Osaka), shopping malls, independent boutiques, and fast fashion retailers (Uniqlo, GU, Muji).
• Price Range: Highly variable. Fast fashion can be very inexpensive (from ¥1,000 for a top). Mid-range brands typically range from ¥5,000-¥20,000 per item. Designer wear can cost tens of thousands to hundreds of thousands of yen.
• Authenticity Identification: Buy from official brand stores or reputable department stores. Japanese brands are typically well-labeled. Check the quality of stitching, fabric, and finishing.
• Pro Tip: Japanese sizing can differ from Western sizing, so it’s always best to try clothes on. Many stores offer tax-free shopping for tourists. Explore different districts for varying styles; Harajuku for youth fashion, Ginza for luxury.

7. Traditional Attire

Traditional Japanese attire refers to the kimono and yukata. Kimono is an intricate, formal garment often made of silk, while yukata are lighter, more casual cotton robes. Other traditional items include geta (wooden clogs), zori (flat sandals), tabi (split-toe socks), and accessories like obis (sashes) and kanzashi (hair ornaments).

• Why Buy from Japan: Easy access to authenticity. You can find genuine vintage pieces, handcrafted items, and a wider selection of sizes and patterns than typically available abroad.
• Where to Buy: Specialty kimono shops, department stores, antique markets, second-hand kimono stores (Chicago, Tansu-ya), and souvenir shops. Kyoto is particularly renowned for its traditional textiles and kimono shops.
• Price Range: A basic yukata can be ¥3,000-¥10,000. New, high-quality kimonos can range from ¥50,000 to several million yen, depending on the silk, dyeing technique, and embroidery. Second-hand kimonos can be surprisingly affordable, from a few thousand yen.
• Authenticity Identification: Look for natural fabrics like silk or high-quality cotton. Genuine kimonos often feature intricate patterns woven or dyed into the fabric. 
• Pro Tip: Consider buying a yukata if you want something more practical and less expensive to wear. Second-hand kimono shops are a great way to find beautiful and unique pieces at a fraction of the cost.

Also Read: Winter in Japan: Weather, Things to Do, Packing Tips & More 

8. Tea Sets

Japanese tea sets are exquisite works of art. They typically include a teapot, teacups, and sometimes a tea caddy and other accessories. The materials vary from delicate porcelain to rustic stoneware. It is one of the best traditional souvenirs in Japan to get for your loved ones. 

• Why Buy from Japan: Access to authentic, handcrafted tea sets from renowned pottery regions and skilled artisans. A wider variety of styles, materials, and price points is available compared to internationally.
• Where to Buy: Department stores, specialty tea shops, pottery towns and craft markets, souvenir shops, and traditional craft stores.
• Price Range: A basic, machine-made set might be ¥2,000-¥5,000. Handcrafted sets can range from ¥10,000 to ¥ 50,000 or more.
• Authenticity Identification: Look for traditional pottery styles from known regions. Reputable shops will provide information on the origin and materials. 
• Pro Tip: Ceramic items can be fragile, so pack them carefully for travel.

9. Skincare

Japanese skincare products are the best gifts. They are globally lauded for their innovative formulations and high-quality ingredients. Brands often incorporate traditional Japanese elements like rice, green tea, and camellia oil with cutting-edge scientific research. Iconic brands to try are Attenir, Shiseido’s Elixir, Bioré, DHC, and Sukoyaka Suhada.

• Why Buy from Japan: Access to a vast range of products, including those not available internationally, at more competitive prices.
• Where to Buy: Drugstores (Matsumoto Kiyoshi, Daikoku Drug, Sundrug), department stores, variety stores (Loft, Don Quijote), and specialized beauty stores.
• Price Range: Wide range. Drugstore brands are very affordable, from ¥500-¥2,000 for many products. Mid-range brands can be ¥2,000-¥5,000. High-end department store brands can be ¥5,000 to ¥20,000+.
• Authenticity Identification: Buy from official retailers and reputable drugstores/department stores. Products are clearly labeled with brand names. Be wary of significantly discounted products from unofficial sources.
• Pro Tip: Many drugstores offer tax-free shopping for tourists. Check out the vast selection of sheet masks and sunscreens, which are particularly popular and effective.

Must Read: How to Check Japan Visa Status for Indian Applicants 

10. Japanese Watches

If you are looking for an expensive gift for a loved one, Japanese watches is the answer. They renowned worldwide for their precision, reliability, innovative technology, and excellent value. You can get a great collection for major brands like Seiko, Citizen, Casio, Masahiro Kikuno, and Orient in Japan.

• Why Buy from Japan: Access to a wider range of models, including Japan-only or limited editions, at often more competitive prices than abroad. Excellent after-sales service and warranty support.
• Where to Buy: Electronics retailers, specialty watch boutiques, and official brand stores.
• Price Range: Casio G-Shock and basic quartz watches can be from ¥5,000-¥20,000. Mid-range Seiko and Citizen watches typically range from ¥30,000-¥100,000. High-end Grand Seiko or limited edition models can be several hundred thousand to millions of yen.
• Authenticity Identification: Look for official warranty cards and packaging. Japanese watches are generally well-made, and try to buy from authorized sellers only. 
• Pro Tip: Compare prices between different major electronics retailers as they often have competitive sales. Many stores offer tax-free shopping for tourists.

11. Anime Merchandise

The best place to get amazing, authentic anime merchandise is Japan. You will find figurines, plush toys, apparel, stationery, keychains, posters, art books, and more for all your favourite anime characters. You can even get exclusive items for popular anime like Pokémon, Naruto, One Piece, and many more.

• Why Buy from Japan: Direct access to official, high-quality merchandise, often with limited editions, exclusive designs, and items only sold within Japan. Prices are usually lower than importing.
• Where to Buy: Specialty anime stores (Animate, Mandarake, Gamers), department stores, electronics retailers, Gashapon machines, themed cafes, and souvenir shops. Akihabara in Tokyo and Den Den Town in Osaka are famous districts for anime merchandise.
• Price Range: Extremely variable. Gashapon toys can be ¥200-¥500. Small keychains or stationery items are a few hundred yen. Figures can range from ¥2,000 to ¥20,000+, with high-end collectibles costing significantly more.
• Authenticity Identification: Buy from official stores or large, reputable retailers to ensure authenticity. Be wary of street vendors or small, unofficial shops, as counterfeit goods can be prevalent. Official merchandise often has licensing stickers or holograms on the packaging.
• Pro Tip: If you’re a serious collector, research specific release dates for new figures or limited editions. Many stores offer duty-free shopping for tourists. Don’t forget to check out second-hand shops like Mandarake for rare or discontinued items.

Also Read: Exploring Japan With Kids The Ultimate Family Guide 

12. Games

Gaming is a part of the Japanese soul and culture. Home to iconic companies like Nintendo, Sony (PlayStation), and Square Enix. Buying games in Japan offers access to a rich selection of Japanese-exclusive titles, region-specific releases, and a vibrant retro gaming scene. You can find the latest console blockbusters, classic arcade titles, and quirky indie games.

• Why Buy from Japan: Access to Japanese-exclusive games, special editions, and limited bundles. Often a wider selection of physical games, including retro titles. Prices can be more favorable than importing.
• Where to Buy: Major electronics retailers (Bic Camera, Yodobashi Camera, Yamada Denki), specialized video game stores (Geo, Tsutaya for new and used games), second-hand game shops (Book Off, Super Potato for retro games), and department stores. 
• Price Range: New games for current consoles typically range from ¥6,000-¥9,000. Used games can be significantly cheaper, from a few hundred yen to several thousand, depending on rarity. Retro games vary widely based on condition and rarity.
• Authenticity Identification: Buy from reputable stores. For retro games, check the condition of cartridges/discs and packaging carefully.
• Pro Tip: Consider buying Japanese versions of games for unique box art or collector’s value, even if you don’t understand the language.

13. Kitchenware

Japanese kitchenware is celebrated for its exceptional quality, thoughtful design, and incredible precision. From razor-sharp knives and durable cast iron pots to beautifully crafted ceramic dishes, chopsticks and intricate baking tools, Japanese kitchenware makes cooking an art form. 

• Why Buy from Japan: Unparalleled quality and craftsmanship, especially for knives (from Seki City). Access to specialized tools and unique designs is only available in Japan.
• Where to Buy: Specialty kitchenware stores, department store housewares sections, larger supermarkets, and craft markets.
• Price Range: Highly varied. Chopsticks or small utensils can be a few hundred yen. High-quality knives can range from ¥10,000 to ¥50,000+, with artisan-made knives costing much more. Pots and pans can range from ¥3,000 to ¥20,000+.
• Authenticity Identification: Look for brands known for their quality (Kai, Global for knives; Iwachu for cast iron). 
• Pro Tip: Kappabashi Street in Tokyo is a must-visit for anyone serious about kitchenware, offering everything from professional restaurant supplies to unique home cooking tools.

Also Read: Top Restaurants in Japan | A Perfect Guide for Food Lovers 

14. Sneakers

Japan has a vibrant and influential sneaker culture, and it is the perfect place to get a good pair of sneakers. Japanese brands like Onitsuka Tiger, ASICS, and Mizuno are a must-visit. Tokyo’s sneaker shops house amazing limited editions, collaboration selections, and unique colors that can be hard to find anywhere else.

• Why Buy from Japan: Access to Japan-exclusive models, limited edition collaborations, and early releases. It is also affordable in Japan. 
• Where to Buy: Flagship stores of major brands and multi-brand sneaker boutiques (Atmos, Mita Sneakers). Shibuya, Harajuku, and Shinjuku in Tokyo are prime areas for sneaker shopping.
• Price Range: Varies from ¥8,000 for standard models to ¥20,000-¥30,000+ for limited editions or premium collaborations. Resale prices for highly sought-after models can be significantly higher.
• Authenticity Identification: Buy from official brand stores or well-known, reputable sneaker boutiques. Be cautious of unofficial sellers. Check for quality of materials, stitching, and packaging.
• Pro Tip: If you’re looking for limited editions, research release dates and store raffles in advance. 

15. Electronics

Japan is a global leader in electronics innovation. From cameras and audio equipment to home appliances and quirky niche gadgets, Japanese electronics are known for their advanced features, reliability, and sleek design. Japanese brands like Sony, Panasonic, Canon, Nikon, and Fujifilm have their roots here and offer an amazing collection.

• Why Buy from Japan: Access to the newest models and technologies, Japan-exclusive products, and often better prices.
• Where to Buy: Giant electronics retailers (Bic Camera, Yodobashi Camera, Yamada Denki, Laox). Akihabara in Tokyo is famous for its electronics stores.
• Price Range: Highly variable, depending on the product. A compact digital camera might be ¥20,000-¥50,000. A high-end mirrorless camera could be ¥100,000-¥300,000+. Headphones can range from a few thousand yen to tens of thousands.
• Authenticity Identification: Buy from large, reputable electronics chains. Check for international warranty. Be aware of voltage differences if buying appliances for use outside of Japan.
• Pro Tip: Compare prices across different retailers as they often have competitive sales. Remember to check voltage and plug compatibility for your home country.

Also Read: How to Book Japan Visa Extension for Indian Citizens? 

16. Homeware

One of the most unique things to buy in Japan is homeware. Japanese homeware products are made with meticulous attention to detail and a focus on enhancing daily life. Brands like Muji and Nitori are popular for their practical and stylish offerings.

• Why Buy from Japan: Access to unique Japanese designs and high-quality, durable materials. A wide range of products that blend traditional craftsmanship with modern utility.
• Where to Buy: Department stores, specialty homeware stores, variety stores ( Tokyu Hands), Muji stores, Nitori stores (Japanese IKEA-like), and traditional craft shops.
• Price Range: Varies greatly. ¥10-10,000+
• Authenticity Identification: Look for brands known for their quality and design (e.g., Muji for minimalist design, various regional potteries for ceramics). The feel and finish of natural materials often indicate good quality.
• Pro Tip: Muji is a great place to start for well-designed, functional, and affordable homeware. Explore local craft markets for unique, handmade items. Many items are designed to be space-efficient, perfect for smaller homes.

17. Mooks

Mook is a cross between a magazine and a book. It is one of the most iconic items to purchase in Japan. A unique appeal of mooks is that they often come with exclusive freebies or furoku – high-quality, limited-edition items, such as tote bags, cosmetic pouches, stationery sets, or character goods, making them highly collectible.

• Why Buy from Japan: Mooks are a uniquely Japanese publishing phenomenon, offering exclusive content on a variety of topics.
• Where to Buy: Bookstores (Kinokuniya, Tsutaya), convenience stores, magazine stands, and specialty shops.
• Price Range: Typically range from ¥1,000 to ¥3,000, depending on the content and the attached freebie.
• Authenticity Identification: Mooks are official publications. The freebie is usually clearly advertised on the cover.
• Pro Tip: Check the release schedules if you’re looking for a specific mook or freebie. They often sell out quickly due to the popularity of their attached gifts. They make excellent, unique souvenirs.

Also Read: 20 Things Not To Do in Japan for Tourists 

18. Vintage Luxury Goods

Japan has a thriving market for vintage luxury goods, particularly high-end designer bags, accessories, and apparel from European brands like Louis Vuitton, Chanel, Hermès, and Gucci. You don’t have to worry about fakes because Japan has strict laws against counterfeiting; vintage luxury items sold there are generally very high quality and authentic. 

• Why Buy from Japan: High authenticity due to strict regulations, excellent condition of pre-owned items, and a vast selection including rare and discontinued models. Prices can be competitive, especially compared to global resale markets.
• Where to Buy: Dedicated vintage luxury stores (Daikokuya, Komehyo, Brand Off), second-hand luxury boutiques in trendy districts (Harajuku, Ginza, Shinjuku).
• Price Range: Highly variable depending on the brand, item, condition, and rarity. A vintage Louis Vuitton bag might range from ¥30,000 to ¥200,000+. A rare Chanel piece could be much more.
• Authenticity Identification: Purchase from well-established and reputable vintage luxury stores known for their strict authentication processes. These stores often provide certificates of authenticity or detailed inspections.
• Pro Tip: Inspect items thoroughly for any wear and tear. Compare prices across different shops. Be aware of customs duties when bringing luxury goods back to your home country.

19. Candy and Chocolates

Japanese candy and chocolates are the best gifts. They are celebrated for their exquisite flavors, innovative textures, and beautiful packaging. From the endless varieties of Kit Kats to artful wagashi (traditional Japanese sweets) and high-quality artisanal chocolates, it’s a paradise for those with a sweet tooth.

• Why Buy from Japan: Access to unique, often seasonal or region-specific flavors and varieties. High-quality ingredients and creative confectionery. 
• Where to Buy: Convenience stores, supermarkets, department store food halls, specialty candy stores, souvenir shops, and even ¥100 shops for budget-friendly options.
• Price Range: Varies.Starting at ¥100-¥500 per pack. High-end or artisanal chocolates and wagashi can range from ¥1,000 to ¥5,000+ for gift boxes.
• Authenticity Identification: Most Japanese candies and chocolates are clearly branded. Look for well-known manufacturers like Meiji, Glico, Lotte, Fujiya, and Morinaga.
• Pro Tip: Explore the seasonal selections, which change frequently. Department store food halls are excellent for beautifully packaged, high-quality chocolates and traditional sweets.

Also Read: Worst Time to Visit Japan | Summer Heat and Typhoons 

20. Maneki Neko

• Why Buy from Japan: You can find authentic, traditional, handcrafted Maneki Neko as well as modern interpretations.
• Where to Buy: Souvenir shops, traditional craft stores, temples (especially Gotokuji Temple in Tokyo, famous for its Maneki Neko), gift shops, and sometimes even in convenience stores.
• Price Range: Very affordable for small, mass-produced versions (a few hundred yen). Handcrafted or larger, more elaborate Maneki Neko can range from ¥1,000 to ¥10,000+, depending on the material and artistry.
• Authenticity Identification: Reputable souvenir or craft stores will offer authentic pieces. 
• Pro Tip: Consider visiting Gotokuji Temple in Tokyo for a unique experience and to purchase a Maneki Neko directly from its legendary origin. They make charming and symbolic gifts for friends and family.

21. Japanese Fans

Source: Wikipedia

Japanese fans are an iconic souvenir. You can get two kinds of fans, the sensu (folding fans) and uchiwa (non-folding fans); they are exquisite pieces of traditional art and craftsmanship. Often adorned with beautiful paintings, calligraphy, or intricate patterns relevant to Japanese culture and lore. 

• Why Buy from Japan: Access to authentic, high-quality fans crafted with traditional techniques and materials. The best place to buy fans is Kyoto.
• Where to Buy: Traditional craft shops, souvenir shops, specialty fan stores, and temples/shrines. 
• Price Range: Simple paper uchiwa can be a few hundred yen. Basic sensu can be ¥1,000-¥3,000. Hand-painted or intricately crafted fans made with premium materials can range from ¥5,000 to ¥20,000+.
• Authenticity Identification: Look for fans made with natural materials like bamboo, silk, or high-quality paper. 
• Pro Tip: A folding fan makes a practical and elegant souvenir. They are lightweight and easy to pack.

Also Read: Magic of Japan in January: Complete Travel Guide 

22. Daruma Dolls

Daruma dolls are hollow, round, papier-mâché dolls modeled after Bodhidharma, the founder of Zen Buddhism. They are symbolic of perseverance, good luck, and achieving goals. Traditionally, when a Daruma doll is purchased, its eyes are blank. The owner paints in one eye when setting a goal, and then paints in the second eye only when that goal is achieved. 

• Why Buy from Japan: Ensures authenticity and a wide selection of sizes, colors, and styles. Buying a Daruma doll in Japan carries a deeper cultural significance.
• Where to Buy: Temples and shrines, souvenir shops, traditional craft stores, and sometimes department stores. Takasaki City in Gunma Prefecture is particularly famous for its Daruma dolls.
• Price Range: Varies by size and craftsmanship. Small Daruma dolls can be ¥500-¥1,500. Medium to large dolls can range from ¥2,000 to ¥10,000+, with very large or artisan-made ones costing more.
• Authenticity Identification: Look for the traditional shape and papier-mâché construction. Many genuine Daruma dolls will have the artist’s or temple’s stamp on the bottom.
• Pro Tip: Choose a color that aligns with your wishes. Remember the tradition of painting the eyes to make your purchase more meaningful. They make unique and symbolic gifts.

23. Incense

Japanese incense is deeply rooted in spirituality, meditation, and daily life. It’s used in Buddhist temples, during traditional ceremonies, for relaxation, or simply to add a pleasant aroma to a home. These are great affordable souvenirs to buy in bulk for your friends and family. 

• Why Buy from Japan: Access to a vast range of high-quality, natural incense, including rare and precious wood varieties.
• Where to Buy: Specialty incense shops, Buddhist temples, traditional craft stores, some department stores, and souvenir shops. Kyoto is particularly famous for its traditional incense houses.
• Price Range: Small packs of common incense sticks can be a few hundred yen. High-quality or rare wood incense can range from ¥1,000 to ¥10,000+ for a small box, with premium agarwood incense being extremely expensive.
• Authenticity Identification: Look for natural, subtle scents rather than overpowering artificial ones. Go for reputable brands such as Nippon Kodo, Shoyeido, Baieido.
• Pro Tip: Try different scents to find what you like. Consider purchasing an incense holder as well. 

Also Read: Is Japan Safe to Visit? Essential Safety Tips for Travelers 

24. Ramen Packs

Japan has a crazy collection of ramen noodles with unique flavours. You can get limited edition flavors and iconic brands that are not available anywhere in the world. Try Itsuki Kumamoto Red Spicy Ramen, Myojo Ryu Shanghai Spicy Miso Ramen, Nishiyama Seimen Miso Ramen and many more!

• Why Buy from Japan: Access to a massive and constantly evolving variety of instant ramen flavors, including regional specialties and collaborations with famous ramen restaurants.
• Where to Buy: Supermarkets, convenience stores, specialty food shops and department stores.
• Price Range: Very inexpensive. A single pack of instant ramen is usually ¥100-¥300. Multi-packs or gift boxes with dried noodles and soup bases can range from ¥500 to ¥2,000+.
• Authenticity Identification: Look for well-known brands like Nissin, Maruchan, Sanyo Foods, or Myojo. For regional flavours, try Sapporo Miso, Hakata Tonkotsu.
• Pro Tip: Try different brands and flavors. They make fun, lightweight, and delicious souvenirs for foodies.

25. Plushies and Collectibles

Japan is a paradise for collectors of plushies and collectibles. You can get limited edition adorable plush toys of popular anime characters, cute mascots (like Sanrio’s Hello Kitty or San-X’s Rilakkuma), and Pokémon, to highly detailed collectible figures, trading cards, and capsule toys. 

• Why Buy from Japan: Unrivaled selection of official merchandise, including Japan-exclusive items, limited editions, and the latest releases. 
• Where to Buy: Specialty character goods stores (Pokémon Center, Sanrio stores, Ghibli stores), department stores, arcade prize machines, Gashapon machines, and souvenir shops. Harajuku, Ikebukuro, and Akihabara in Tokyo are major hubs.
• Price Range: Highly varied. Small plushies or blind box figures can be ¥500-¥1,500. Larger or more detailed plushies and collectible figures can range from ¥2,000 to ¥10,000+, with rare items much higher.
• Authenticity Identification: Buy from official brand stores or large, reputable retailers. Be cautious of very cheap items from unofficial vendors.
• Pro Tip: Compare prices online.They make excellent gifts for fans of Japanese pop culture.

Must Read: Fascinating Facts About Japan That Will Amaze You 

26. Gashapon Goodies

Gashapon are small, collectible toys or figures dispensed from vending machines, encased in a plastic capsule. It is an experiential gifting moment. These machines are ubiquitous in Japan, offering an ever-changing collection of goodies. It’s a fun and affordable way to collect unique Japanese items.

• Why Buy from Japan: Gashapon are a quintessential Japanese experience, offering a huge variety of unique, quirky, and regularly updated collectible items. Many are exclusive to Japan.
• Where to Buy: Gashapon machines are everywhere! You’ll find them outside convenience stores, inside shopping malls, train stations, electronics stores, arcades, and dedicated gashapon centers.
• Price Range: Typically ¥100 to ¥500 per capsule.
• Authenticity Identification: Gashapon are generally official products that are in a vening machine. 
• Pro Tip: Bring plenty of ¥100 coins! The fun is in the surprise element. If you’re looking for a specific item in a series, you might need to try multiple times or trade with others. 

27. Train Station Stamps

Collecting train station stamps is a unique and cost-free souvenir-collecting hobby in Japan. Many train stations across the country, especially those with historical significance, scenic views, or local specialties, have unique rubber stamps available for visitors to imprint on their notebooks or train tickets. It is a personalized record of your travels. 

• Why Buy from Japan: It’s a free, authentic, and highly personalized way to collect souvenirs from different locations you visit, creating a unique travel diary.
• Where to Buy: Look for designated spots within train stations (often near ticket gates, tourist information centers, or station master’s offices). Some museums and tourist attractions also have their own stamps.
• Price Range: Free! You only need a notebook or paper to stamp on.
• Authenticity Identification: The stamps are official features of the railway companies or institutions.
• Pro Tip: Carry a small notebook or a dedicated stamp book for collecting. Look for signs indicating “Eki Stamp” or ask station staff if you can’t find them. It’s a fun activity for all ages and encourages exploration of different areas.

Also Read: Top Japan Monuments: Explore Famous Landmarks 

28. Scroll Artworks

Japanese scroll artworks, known as kakejiku (hanging scrolls) or makimono (handscrolls), are traditional forms of art that embody Japanese aesthetics and artistic techniques. They often depict narratives, landscapes, or classical literature. These artworks are a good gift for a housewarming gift. 

• Why Buy from Japan: Access to authentic, handcrafted traditional Japanese art. A wide range of styles and qualities, from antique pieces to contemporary works by skilled artisans.
• Where to Buy: Traditional art galleries, antique shops, specialty scroll shops, department stores, and some high-end souvenir shops. Kyoto is a prominent center for traditional arts.
• Price Range: Extremely wide. Small, mass-produced decorative scrolls can be a few thousand yen. Authentic, hand-painted scrolls by skilled artists can range from ¥20,000 to hundreds of thousands of yen, with antique or masterworks costing much more.
• Authenticity Identification: Look for high-quality materials. Go for reputable galleries and shops will provide detailed information on the artist, age, and materials.
• Pro Tip: If buying an antique, research reputable dealers. A scroll can be a significant and beautiful piece of Japanese art for your home.

29. Kaga Temari

Kaga Temari are exquisite traditional Japanese decorative balls.. These handcrafted balls are made by wrapping silk threads around a base, creating intricate geometric patterns and vibrant color combinations. It is a good gift for children. 

• Why Buy from Japan: Ensures authenticity and the highest level of craftsmanship. Access to a wide variety of patterns and sizes, often made by local artisans in the Kaga region.
• Where to Buy: Traditional craft shops, souvenir stores in Ishikawa Prefecture, and sometimes department stores. Look for shops specializing in Kanazawa’s traditional crafts.
• Price Range: Varies by size and complexity. Small, simpler Kaga Temari can be ¥2,000-¥5,000. Larger or more intricately patterned balls can range from ¥8,000 to ¥30,000+, with master-crafted pieces potentially higher.
• Authenticity Identification: Look for the precise, hand-stitched geometric patterns. The threads should be tight and even. Authentic Kaga Temari often feels solid and well-balanced.
• Pro Tip: Kaga Temari are beautiful and unique gifts that carry cultural significance. They are fragile, so pack them carefully for travel. Consider pairing one with a small display stand.

Must Read: Ultimate Japan Itinerary 7 Days for Indians 

30. Souvenirs

Get some beautiful ordinary souvenirs such as keychains, magnets, postcards, small novelty items, regional food specialties (like limited-edition snacks or local liquor), crafts, stationery, and items featuring iconic Japanese symbols like Mount Fuji, cherry blossoms, or famous landmarks. It is one affordable and iconic. 

• Why Buy from Japan: A vast selection of unique, often high-quality, and culturally specific items that truly represent your visit to Japan.
• Where to Buy: Dedicated souvenir shoops found at tourist attractions, airports, train stations, shopping streets, temples, and shrines. Department stores and ¥100 shops also offer many souvenir-suitable items.
• Price Range: Extremely varied, from a few hundred yen for small trinkets to several thousand yen for more elaborate regional specialties or craft items.
• Authenticity Identification: For general souvenirs, authenticity often relates to whether it genuinely represents Japan. 
• Pro Tip: Don’t forget to visit the souvenir sections at major train stations and airports; they often have a great selection of regional specialties if you forgot to buy something at your destination. ¥100 shops are excellent for budget-friendly and quirky souvenirs.

Also Read: Best Islands in Japan

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FAQs

What are the places to shop in Japan?

The best places to shop in Japan are Tokyo, Kyoto, Kobe, Yokohama and Sapporo. These places are home to amazing malls, markets, boutiques and incredible thrift stores. 

What is the best time to shop in Japan?

The best time to shop in Japan is during the winter and summer sales, which typically run from late December to late January and late June to late July.

What is the best time to visit Japan?

The best time to visit Japan is winter (Dec-Jan-Feb), so you can experience the cold, dry, shortest days, snow in the north, and celebrate Christmas. Another good time is spring (Mar-Apr-May). The weather is warmer, rainy,with longer days, plum & cherry blossoms.

What are the best things to buy in Japan?

The best things to buy in Japan are Maneki Neko, ramen noodles, stationery, matcha, snacks, chocolates, watches, gashapon goodies, train station stamps, clothes, and traditional tea sets.